Local provider lands 9 deals

AdaptMedia offers solutions to credit unions

Sunday, August 12, 2007

From staff reports

AdeptMedia Corp., a Huntsville-based provider of innovative marketing solutions for the financial services industry, has been awarded nine new contracts from credit unions across the United States.

AdeptMedia said it is supplying the credit unions with marketing solutions to customize and personalize member and revenue growth campaigns.

The company said the new contract wins demonstrate the growing use of AdeptMedia's DeepTarget and MarketEasy software within financial institutions to help attract new members, build product awareness, and target financial product offers to existing members.

"Personalization and customization of marketing messages to the customer have been a real success in many industries," said Preetha Pulusani, CEO and president of AdeptMedia.

"We are excited to see the financial services industry continually adopt these innovative technologies. Our services and technology platform gives these progressive credit unions more effective online and print marketing campaigns that drive revenue and member growth."

Credit unions awarding contracts to AdeptMedia include Lockheed Federal Credit Union in Burbank, Calif., with $2 billion in assets.



Local provider lands 9 deals AdaptMedia offers solutions to credit unions Sunday, August 12, 2007 From staff reports AdeptMedia Corp., a Huntsville-based provider of innovative marketing solutions for the financial services industry, has been awarded nine new contracts from credit unions across the United States. AdeptMedia said it is supplying the credit unions with marketing solutions to customize and personalize member and revenue growth campaigns. The company said the new contract wins demonstrate the growing use of AdeptMedia's DeepTarget and MarketEasy software within financial institutions to help attract new members, build product awareness, and target financial product offers to existing members. "Personalization and customization of marketing messages to the customer have been a real success in many industries," said Preetha Pulusani, CEO and president of AdeptMedia. "We are excited to see the financial services industry continually adopt these innovative technologies. Our services and technology platform gives these progressive credit unions more effective online and print marketing campaigns that drive revenue and member growth." Credit unions awarding contracts to AdeptMedia include Lockheed Federal Credit Union in Burbank, Calif., with $2 billion in assets. © 2007 The Huntsville Times © 2007 al.com All Rights Reserved.