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Allegra
Offers Strategic Marketing Services
 Decatur, Ala. - May 25, 2010 - What's in a name? More than you may think. To more
accurately reflect the breadth of its capabilities, Allegra Print &
Imaging in Decatur has changed its company name to Allegra Marketing
∙ Print ∙ Mail.
Area small businesses and nonprofits that have been relying on
"random acts of marketing" to achieve their business goals -
and falling short - can now look to Allegra as a new local resource for
strategic marketing services.
"Changes in the marketplace have made more sophisticated
marketing strategies a necessity for companies of all sizes," said
Chet Humphries, Allegra owner. "For some smaller organizations,
accessing the talent and tools that they need can be cost-prohibitive.
We are able to pass along numerous efficiencies in time and dollars by
having in-house graphic designers, full-service printing technologies
and mailing services that reduce postal costs."
Allegra team members have recently completed a rigorous marketing
certification program that included advanced training in marketing
planning, database management, and the development and execution of
print and online tactics.
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Announces Addition of Marketing Director
 The company also recently announced the addition
of a marketing director to its staff, Zac King. Zac is a Dean's List
graduate of the University of North Alabama and holds a B.B.A in
Marketing (2002) and an M.B.A. in Management (2005). King comes
to Allegra with more than 10 years' experience in marketing management
and media. Prior to joining the Allegra team, King held positions such
as leading marketing consulting efforts as Vice President, Electronic Products
Director at Value Exchange Corporation and also led Debit Card
marketing programs as Product Manager at BBVA Compass. Zac is a
life-long North Alabama resident, who currently lives in his hometown
of Decatur, AL with his wife of ten years, Amanda and their two
children, Ian and Willa.
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About Allegra
In addition to marketing consultation, copywriting and
graphic design services, Allegra features advanced printing
technologies including full-color printing, digital color signs, posters
and banners, complete finishing services, mailing services, variable
data capabilities, promotional products and print management
solutions.
Allegra is a member of Allegra Network LLC, one of the world's
largest marketing, print and graphic communications franchises linking
more than 550 locations in North America.
Allegra in Decatur is located at 804 Beltline Road SW. For more
information, call (256) 351-9525, or visit www.allegraalabama.com
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